Zara, The Owner Of Zara - 1469 Words

Inditex, the owner of Zara, first started out in the dressmaking and textiles industry before opening the first Zara store in Spain in 1975. Since then, Zara has been extremely successful in the fashion industry throughout the entire world. The first US store opened in New York City in 1989 and Zara has been expanding continuously. The first logistics center for Zara was built in 1984 and encompassed about 10,000 square meters. The founders, Amancio Ortega and Rosalia Mera, prides the company on the idea of fast fashion which incorporates a distribution system that needs to keep up with the continually changing fashion trends. Zara has created a very creative business model and supply chain technique that is often studied but very rarely copied. Zara has a very centralized headquarters in Arteixo, Spain. This allows Zara to have a good grasp on the business processes. They focus on speed and responsiveness by delivering quick and small batches of clothing to stores at precise times. About half of the manufacturing is either done in Spain or a neighboring country, Europe and if it is not manufactured there then it will be shipped to the distribution center before going to a retailer. This allows Zara to have a competitive edge when it comes to their supply chain. Zara does this by being a vertically integrated retailer. unlike similar retailers Zara controls most of its own supply chain, from designing, manufacturing and distributing to its products. Zara offersShow MoreRelatedZara, The Owner Of Zara1497 Words   |  6 PagesInditex, the owner of Zara, first started out in the dressmaking and textiles indu stry before opening the first Zara store in Spain in 1975. The founders, Amancio Ortega and Rosalia Mera, pride themselves on the idea of fast fashion: incorporating a distribution system that keeps up with continually-changing fashion trends. Zara has a very centralized headquarters in Arteixo, Spain. This allows Zara to have a good grasp on the business processes. They focus on speed and responsiveness by deliveringRead MoreZar Fast Fashion : Resource Based View1502 Words   |  7 PagesSTRATEGIC MANAGEMENT â€Å"ZARA: Fast fashion - Resource-Based View† Introduction Resource-Based Theory has been one among the prevailing theories in strategic management (Acedo, Barroso Galan, 2006). As the father of the modern Resource-Based View (RBV), Barney (1991) explored that RBV underlines strategic choice, challenging the organization s management with the essential tasks of identifying and deploying main resources to maximize returns. Correspondingly, Rothaermel (2012:05) defined thatRead MoreZara - Marketing Research1034 Words   |  5 PagesTask 1 zara marketing research Zara is a spanish chain store in Inditex group, one of the worlds biggest retail store in the world who are also owners of zara home. Zara is a fast industry bt its unique business model is based on innovation and flexibilty. they design and distribute a garment to the market in just 15 days. they always have new products but in limited supply. the customer feels there is an exclusitivity , since only a few items are on display even though stores are plannedRead MoreCase Study : Marketing Brand Management Essay1398 Words   |  6 Pagesorganization Introduction of Brand: Zara is one of the most famous brands in the world, is also one of the largest international fashion companies. They is the third largest brands in the garment industry. Zara is a Spanish clothing brand. Zara is part of the Inditex group of Spanish fashion distributors. Inditex is one of the largest fashion retail dealers in the world. It has more than 4780 stores in 77 countries in Europe, America, Asia and Africa. The owner s name is Zara Amancio Ortega. Amancio OrtegaRead MoreZara Case Memo1022 Words   |  5 PagesTo: Zara Management From: Subject: Zara s US Expansion Date: 2001 Background Following is an analysis of Zara s current expansion strategy into the US retail market and recommendations on future tactics to ensure a successful expansion. Zara s expansion strategy thus far has been quite successful; however, with every new store opened, its ability to maintain an efficient centralized production system and a strong, unique culture will be diminished. Analysis Let us first consider Zara sRead MoreCase Study : The Global Apparel Chain1559 Words   |  7 Pagespersonnel, and financial results. Zara was the largest and most internationalized chain of Inditex, which is its owner, and on account being a better established chain it expanded into neighbouring markets (Z8). Zara played the lead role in increasing the share of Inditex’s sales accounted for by international operations and it continued to be the principal driver of the group’s growth despite the expected slight drop in the share of the group’s total sales (Z9). Zara will be analysed based on strategicRead MoreSwot Analysis Of Zara992 Words   |  4 PagesThe business that I would like to examine is called Zara. Zara is in a retailing industry that was founded in 1975 by Amancio Ortega and Rosalia Mera in Spain. It is a flagship retail store of the Inditex group, which owns other retailing brands like Massimo Dutti, Pull and Bear, Bershka, Stradivarius, and Uter que. In 1988, the company started its international expansion in Portugal and other parts of Europe and then to north and south America and Asian countries. There are over 2100 located in 88Read MoreSupply Chain Management Practices of Spanish Garments Retailer Zara,1124 Words   |  5 Pagesdiscusses the unique supply chain management practices of Spanish garments retailer Zara, which enabled it to gain competitive advantage over other fashion retailers in the world. Zaras vertically integrated supply chain system enabled the company to place the latest designs in any store across the world within a period of two to three weeks. The company produced garments as per the latest trends in a limited quantity. Zara introduced 12,000 designs every year, with new designs appearing in the storesRead MoreZara- Rapid-Fire Fulfillment1006 Words   |  5 PagesZara-Rapid Fire Fulfillment BUS3022/Fundamentals of Supply Chain Management August 19, 2013 Oliver Schwabe Zara-Rapid Fire Fulfillment It is becoming apparent that the ever changing environment in the global marketplace requires a swifter response time from businesses and their supply chains. The era when production was moved overseas, so businesses can take advantage of low-cost labor is coming to an end, because businesses are not only competing on price but also on time. TheRead MoreZara–Rapid Fire Fulfillment Assessment Essay672 Words   |  3 PagesManagement Zara–Rapid Fire Fulfillment Assessment Bob Goldwasser Introduction â€Å"Do everything possible to let one hand help the other. And whatever you do not take your eyes off the product until it’s sold.† Amancio Ortega This paper will present information on Zara Europes fastest growing apparel retailer who has about 1500 stores in major cities around the globe. This paper will explain why the companys supply chain strategy is successful. It will also explain what advantage Zara has against